Are television and mass media destroying regional accents?

One of the occupational hazards of linguistics is that you are often presented with spurious claims about language that are relatively easy to quantifiably disprove. I think this is probably partly due to the fact that there are multiple definitions of ‘linguist‘. As a result, people tend to equate mastery of a language with explicit knowledge of it’s workings. Which, on the one hand, is reasonable. If you know French, the idea is that you know how to speak French, but also how it works. And, in general, that isn’t the case. Partly because most language instruction is light on discussions of grammatical structures–reasonably so; I personally find inductive grammar instruction significantly more helpful, though the research is mixed–and partly because, frankly, there’s a lot that even linguists don’t know about how grammar works. Language is incredibly complex, and we’ve only begun to explore and map out that complexity. But there are a few things we are reasonably certain we know. And one of those is that your media consumption does not “erase” your regional dialect [pdf]. The premise is flawed enough that it begins to collapse under it’s own weight almost immediately. Even the most dedicated American fans of Dr. Who or Downton Abby or Sherlock don’t slowly develop British accents.

So why is this myth so persistent? I think that the most likely answer is that it is easy to mischaracterize what we see on television and to misinterpret what it means. Standard American English (SAE), what newscasters tend to use, is a dialect. It’s not just a certain set of vowels but an entire, internally consistent grammatical system.  (Failing to recognize that dialects are more than just adding a couple of really noticeable sounds or grammatical structures is why some actors fail so badly at trying to portray a dialect they don’t use regularly.) And not only  is it a dialect, it’s a very prestigious dialect. Not only newscasters make use of it, but so do political figures, celebrities, and pretty much anyone who has a lot of social status. From a linguistic perspective, SAE is no better or worse than any other dialect. From a social perspective, however, SAE has more social capital than most other dialects. That means that being able to speak it, and speak it well, can give you opportunities that you might not otherwise have had access to. For example, speakers of Southern American English are often characterized as less intelligent and educated. And those speakers are very aware of that fact, as illustrated in this excrpt from the truely excellent PBS series Do You Speak American:

ROBERT:

Do you think northern people think southerners are stupid because of the way they talk?

JEFF FOXWORTHY:

Yes I think so and I think Southerners really don’t care that Northern people think that eh. You know I mean some of the, the most intelligent people I’ve ever known talk like I do. In fact I used to do a joke about that, about you know the Southern accent, I said nobody wants to hear their brain surgeon say, ‘Al’ight now what we’re gonna do is, saw the top of your head off, root around in there with a stick and see if we can’t find that dad burn clot.’

So we have pressure from both sides: there are intrinsic social rewards for speaking SAE, and also social consequences for speaking other dialects. There are also plenty of linguistic role-models available through the media, from many different backgrounds, all using SAE. If you consider these facts alone it seems pretty easy to draw the conclusion that regional dialects in America are slowly being replaced by a prestigious, homogeneous dialect.

Except that’s not what’s happening at all. Some regional dialects of American English are actually becoming more, rather than less, prominent. On the surface, this seems completely contradictory. So what’s driving this process, since it seems to be contradicting general societal pressure? The answer is that there are two sorts of pressure. One, the pressure from media, is to adopt the formal, standard style. The other, the pressure from family, friends and peers, is to retain and use features that mark you as part of your social network. Giles, Taylor and Bourhis showed that identification with a certain social group–in their case Welsh identity–encourages and exaggerates Welsh features. And being exposed to a standard dialect that is presented as being in opposition to a local dialect will actually increase that effect. Social identity is constructed through opposition to other social groups. To draw an example from American politics, many Democrats define themselves as “not Republicans” and as in opposition to various facets of “Republican-ness”. And vice versa.

Now, the really interesting thing is this: television can have an effect on speaker’s dialectal features.  But that effect tends to be away from, rather than towards, the standard. For example, some Glaswegian English speakers have begun to adopt features of Cockney English based on their personal affiliation with the  show Eastenders. In light of what I discussed above, this makes sense. Those speakers who had adopted the features are of a similar social and socio-economic status as the characters in Eastenders. Furthermore, their social networks value the characters who are shown using those features, even though they are not standard. (British English places a much higher value on certain sounds and sound systems as standard. In America, even speakers with very different sound systems, e.g. Bill Clinton and George W. Bush, can still be considered standard.) Again, we see retention and re-invigoration of features that are not standard through a construction of opposition. In other words, people choose how they want to sound based on who they want to be seen as. And while, for some people, this means moving towards using more SAE, in others it means moving away from the standard.

One final note: Another factor which I think contributes to the idea that television is destroying accents is the odd idea that we all only have one dialect, and that it’s possible to “lose” it. This is patently untrue. Many people (myself included) have command of more than one dialect and can switch between them when it’s socially appropriate, or blend features from them for a particular rhetorical effect. And that includes people who generally use SAE. Oprah, for example, will often incorporate more features of African American English when speaking to an African American guest.  The bottom line is that television and mass media can be a force for linguistic change, but they’re hardly the great homogonizier that it is often claimed they are.

For other things I’ve written about accents and dialects, I’d recommend:

1. Why do people  have accents? 
2. Ask vs. Aks
3. Coke vs. Soda vs. Pop